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Active Conversation Coaching

Elevate every conversation that matters

Practice coaching conversations out loud or by text — and get scored instantly against five proven frameworks including Parlare originals.

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Built from 16 years of leadership development practice — and a conviction that great coaching shouldn't be out of reach.
How it works

Three steps to better conversations

No theory. No passive watching. Just deliberate practice with instant, actionable feedback.

1

Choose your scenario

Pick from common leadership challenges — missed deadlines, difficult feedback, conflict, trust repair — or describe your own situation in plain language.

2

Have the conversation

Coach a realistic AI counterpart by text — or switch to Live voice and speak out loud. They push back, get emotional, and respond to your actual technique.

3

Get your report

Receive scores across five coaching frameworks — BID / SBI, the Conversation Elevator, Humble Inquiry, the Middle Path, and Clear is Kind — plus a rewrite of one moment showing how a stronger response would have landed.

What you get

Built for deliberate practice

Everything you need to close the gap between knowing what good looks like and actually doing it.

Live voice coaching

Practice out loud using your microphone. Gemini's real-time voice API powers a natural back-and-forth with your AI coachee — no typing, no lag. Your session is still scored against all five frameworks the moment you say you're done.

Try Live Mode →

Every session is scored across five expert frameworks the moment you finish. No waiting, no guesswork — just a clear picture of what landed and what didn't.

One moment from your session gets rewritten to show how the same conversation could have gone — with the frameworks that explain why it lands differently.

Practice against AI that pushes back, gets defensive, and responds to your actual technique. Not a chatbot — a pressure-test for your real coaching instincts.

Every session is saved. Track your scores over time, see which frameworks you're strongest in, and watch your averages move as your skills sharpen.

Paste in a conversation that already happened — a tricky 1:1, a difficult debrief — and get it scored against all five frameworks instantly. Sensitive details are stripped before anything is sent: it's here to sharpen how you show up, not to build a file on anyone.

Ask anything mid-session and the facilitator steps in with a concise, practical answer — then hands the conversation back to you without breaking flow.

Session report
Session score
Solid session
Strongest area: Humble Inquiry. 5 frameworks scored.
Framework scores
BID & SBI6.0
Conversation Elevator7.0
Humble Inquiry9.0
The Middle Path7.0
Clear is Kind8.0
The moment that matteredGold Standard
What you said I need you to be more proactive.
Gold Standard rewrite In Tuesday’s review I raised the budget gap before you did. The client left thinking we hadn’t spotted it. Next month, bring it first.
Practice session
Coachee I’ve got it handled.
You Fair. What would have to change for that to stop being true?
Coachee If the same thing slipped twice. That one still stings.
You What did it cost you?
My Learning History
Practice
Deliver difficult feedback
9 Sep
8.1/10
Tap to view
Transcript audit
Address a performance issue
2 Sep
6.9/10
Tap to view
Practice
Rebuild trust
26 Aug
5.4/10
Tap to view
Evaluate my transcript
COACH: So how did the client call land?
PERSON: Fine, I guess. I had to read them the file number, 000 000 000, twice.
🔒 Privacy Alert: sensitive data was detected. Nothing has been sent for analysis. Remove it and try again.
Evaluate my conversation
Framework FAQ
You When do I use SBI instead of BID?
Call Facilitator BID ends in a Do, the next step you agree on. SBI stops at Impact and asks for nothing, which is why it fits coaching upward, where the outcome is not yours to direct.
The frameworks

Five lenses. One conversation.

Parlare scores every session against five frameworks. Each one targeting a different way a coaching conversation can go wrong — or go right.

Structure

BID & SBI

Behaviour · Impact · Desired outcome. The primary framework for structuring feedback. SBI (Situation · Behaviour · Impact) is used when coaching up to a leader — observational, non-prescriptive, and appropriate when you can't direct outcomes.

Industry standard
Arc

Conversation Elevator

Most coaching conversations go up too fast. The Conversation Elevator is a four-floor arc — from creating safety, to going deep, to helping someone find their own clarity, to walking out with something real. The floor you skip is usually where the real conversation was.

Parlare
Inquiry

Humble Inquiry

The fine art of drawing someone out, asking questions you genuinely don't know the answer to, and building the relationship before offering solutions.

Edgar Schein
Balance

The Middle Path

Two failure modes: watering it down so much the message doesn't land, or delivering it so bluntly it damages trust. The Middle Path is scored on whether the coach found the space between.

Parlare
Clarity

Clear is Kind

Unclear feedback is unkind. Brené Brown's principle that vague, softened messages protect the speaker — not the recipient. Scored on directness, specificity, and follow-through.

Brené Brown
Show, don't tell

A real coaching conversation, scored turn by turn.

Priya leads a team. Mike is a senior IC who's missed his last three sprint commitments. She's about to have the 1:1 every leader dreads. Watch what each of her sentences does to Mike's openness — the Engagement Arc.

Open Engaged Neutral Guarded Closed 1 2 3 4
1
0:00 · Priya jumped straight to prescription
"Your velocity's dropped — you need to estimate more carefully and break tasks down." Skipped the Lobby. Mike braced. Guarded.
2/5
2
0:30 · Mike shut down — the Expert Trap fired
"I'm doing my best with what I've got." Advice before inquiry. Mike defended instead of reflected. Closed.
1/5
3
1:30 · Priya recovered — Humble Inquiry, real silence
"Let me back up. What's been on your mind that hasn't made it into a 1:1 yet?" Descended to the Basement. Mike opened up about mentoring Maya. Engaged.
4/5
4
3:00 · Mike owned the next step — Real Exit
"Let me put the mentoring time on the board this sprint." The action came from Mike, not installed by Priya. Open.
5/5
Critical Turn · the highest-leverage moment of the session

Turn 3 — "What's been on your mind that hasn't made it into a 1:1 yet?" The recovery question that flipped Mike from Closed to Engaged in a single line. Every Parlare session names its Critical Turn automatically, with the framework rule that explains the lift.

Sample report. Every Parlare coaching session generates an Engagement Arc with phase-by-phase Arc Notes — the LLM names what behaviour caused each shift in the coachee's openness. Parlare measures what your words did, while there's still time to recover.

Prove it with data

Every score cites the line that earned it.

Here is why Priya's report landed where it did. Every Strength and Gap cites the exact transcript line plus the framework rule applied. No black-box scoring. No "you did a great job — keep practicing!"

BID / SBI · Feedback
Behaviour and Impact were named; Do was prescriptive, not co-designed. Trust prerequisite was skipped.
Conversation Elevator
Recovered to the Basement at Turn 3; landed on Exit. Started on Observation Deck instead of Lobby.
Humble Inquiry · Schein
Turn 3 was textbook — "What's been on your mind?" before any further telling. Strong recovery from a low start.
Middle Path
Didn't dilute the velocity concern, didn't damage the relationship — but didn't name both sides explicitly until the close.
Clear is Kind · Brown
The final commitment was specific, dated, owned by Mike. Directness without damage.
Sample citation · auditability built in
"Let me back up. What's been on your mind that hasn't made it into a 1:1 yet?"
Humble Inquiry · Strength Rule cited: Schein's "Access your ignorance — ask before telling" — applied at the moment of greatest coachee defensiveness.

Every Strength and Gap in a Parlare coaching report cites the transcript quote AND the framework rule applied. An HR partner, an L&D leader, or a sceptical CEO can verify every finding — there's no aggregate "leadership index" you have to take on faith.

Sample report. A real Parlare coaching session produces the full set — Critical Turn, Hook Moment, and a Gold Standard rewrite of the weakest moment with [Floor] and [Framework] tags on every sentence.

Why Parlare

Built for leaders who want real results.

Most coaching tools tell you what good looks like. Parlare puts you in the conversation and scores what you actually do.

← Swipe to compare →

P
Parlare
Generic L&D
Platforms		 Executive
Coaching
Real-time voice practiceSpeak out loud — no typing required
Framework-scored feedbackBID / SBI, CE, Schein, Brown & more
Realistic conversation simulationAI coachees that push back
Gold Standard rewritesSee how one moment could have landed differently
Score your real conversationsPaste any transcript for instant analysis
Session history & score trendsTrack improvement over time
Available on demandPractice at 11pm before a hard conversation
No HR jargon or vague feedbackScored against rigorous frameworks, not sentiment
Affordable for individuals
No waitlist. Start today.
Standard $24.99  ·  Performance Pro $39.99 / month  ·  Team (custom) Less than one business book. More useful than most coaching programs. Billed in US dollars in the US, Canadian dollars everywhere else.
Try it Free →
For Teams

World-class leaders are developed, not discovered.
Parlare makes that scalable.

70% of a team's engagement is attributable to its manager. Parlare gives your L&D team the visibility and infrastructure to move that number — across every manager, every week, without adding headcount.

Consistent conversation quality, across every manager
Most orgs can name their top two or three managers by feel. Parlare gives you behavioural data — Humble Inquiry depth scores, BID specificity, Expert Trap frequency — so you can see who's actually coaching and who's performing the motions.
The behaviours that drive engagement, made visible
You can't coach what you can't see. The org-wide dashboard surfaces the specific conversation patterns — how long managers stay in discovery, how often they anchor feedback to behaviour vs. personality — that Gallup links to a team engagement lift of up to 18%.
Adoption that sticks because it's built into the weekly habit
Workshops are attended and forgotten. Parlare is practiced — scored sessions, personalized growth edges, and a cadence that compounds. McKinsey's study of 1,800+ companies with revenues over $100M links a focus on people performance to 30% higher average revenue growth and attrition five percentage points lower.
70%
of a team's engagement is attributable to its manager
Gallup, State of the Global Workplace 2025
18%
lift in team engagement, at the top of Gallup's reported range, when coaching is practiced and not just taught
Gallup, State of the Global Workplace 2025
30%
average revenue growth advantage in companies focused on people performance
McKinsey Global Institute · 1,800+ companies with revenues over $100M · 2024

A 30-minute walkthrough of the org dashboard and onboarding playbook. No pitch.

Adoption

The hard part isn't the software. It's the second session.

Every leadership tool demos well. The question worth asking is what happens in week three, when nobody is watching and the calendar is full.

“They'll try it once and never come back.”
Nobody has to decide what to practise. Once someone has three scored sessions on a framework, Parlare finds the one they're scoring lowest on and recommends the scenario for it — skipping whatever they just did, so it never sends them back to the same conversation.
“They'll just get good at the easy version.”
The AI counterpart hardens as they improve. It starts receptive while someone is new to a framework, turns guarded once they're averaging around six, and pushes back properly at eight. You can't plateau against a partner who keeps raising the bar.
“Nobody here has a spare hour.”
They don't need one. A scenario runs roughly ten to fifteen exchanges — one sitting, not a course — and scoring takes about a minute after that. It runs in a browser, on a laptop or a phone. There is nothing to install and nothing to schedule.
“I won't know whether anyone is actually doing it.”
You will. Publish a scenario to your team's library, assign it to a specific person, and the Team screen shows you who has practised it and what they scored — without showing you anyone's transcript.

One honest number, so you can set expectations rather than discover them: a per-framework trend needs four scored sessions from the same person before Parlare will call it improving or declining. Below that it says stable, on purpose. Plan a pilot around people practising, not around a dashboard filling up in week one.

Reviews

The reps add up. So do the reviews.

Verified reviews from leaders practicing on Parlare.

★★★★★ 5.0 on G2 · 3 reviews
★★★★★
Clearer, more intentional, and easy to learn from
"It feels genuinely useful, not just like another software tool. I found the platform practical, intuitive, and focused on real improvement rather than just checking a box… The value is pretty obvious once you use it."
BS
Brent S.
VP, Credit Risk Solutions
★★★★★
Realistic conversations, great for practice
"It gives me a safe place to try different approaches and focus on the right things within a conversation… The best thing is how realistic it is, with back-and-forth feedback and the ability for the person to react in a really real way."
KN
Katie N.
Senior Director, Imperial Service
★★★★★
A coaching sidekick with real-time voice feedback
"Like having a personal coach in your pocket… the voice coaching option provides real-time feedback which is a real game-changer. Parlare stands out as the first app that offers a seamless experience at an affordable price."
AV
Alex V.
Director of Marketing
Pricing

Clear is kind. Especially at pricing time.

For individual leaders. For entire leadership teams. One mission: fewer conversations you wish you'd had differently.

Standard
The Habit Builder
$24.99 /mo
Build the habits that make hard conversations land well. Daily practice with real scoring.
  • Unlimited text-based practice
  • 5 Live Voice sessions per month
  • Full preset scenarios library
  • Full session reports & scoring
  • All coaching frameworks (Elevator, BID/SBI, Humble Inquiry)
  • Session history & progress tracking
  • Call Facilitator — pause a voice practice and ask an expert AI a framework question
  • Transcript Auditor (Pro only)
  • Team & Org analytics (Team only)
Start Free Now →
Most Popular
Performance Pro
The Trusted Leader
$39.99 /mo
For leaders using Parlare weekly. Audit real conversations and accelerate your growth edges.
  • Everything in Standard
  • Unlimited Live Voice sessions
  • 5 Transcript Audits per month — paste real conversation transcripts
  • Voice Analytics — pacing, talk ratio, silence patterns
  • Expert Trap detection on exploratory sessions
  • Personalised growth edges over time
  • Team & Org analytics (Team only)
Start Free Now →
Team
The Leadership Bench
Custom  ·  10+ seats
Turn good intentions into a team-wide leadership habit — with onboarding playbooks, org-wide analytics, and the admin controls L&D needs.
  • Everything in Performance Pro — for every leader
  • New-leader onboarding program playbook
  • Org-wide adoption & engagement reporting
  • Custom coaching scenarios for your org
  • Admin dashboard & seat management
  • SSO (Google / Okta / Azure)
  • Annual billing & invoicing (PO accepted)
  • Photoreal avatar — a lifelike face on live voice practice, available in enterprise pilots
  • Dedicated onboarding & success support
7-day free trial — no credit card required. Unlimited text practice, 2 voice sessions.
Exploring Parlare for your team? Book a 30-minute walkthrough →
Security & Privacy

Your conversations are sensitive. We treat them that way.

The hardest conversations you practice are exactly the ones that must stay private. Here's what's built in.

Sensitive data never leaves your browser
Social-insurance, card, and health-card numbers are detected and blocked client-side — before a transcript is ever sent.
Encrypted in transit and at rest
Every session travels over TLS and is stored with AES-256 encryption.
Isolated per organization
Row-level security keeps each org's data separate. Leaders see team analytics — never a colleague's raw transcript.
Never used to train AI
Your conversations are yours. We don't use them to train AI models — full stop.
Delete it and it's gone
Close your account and your data is erased through cascading deletes, within 30 days.
Card numbers never touch our servers
Billing is handled entirely by Stripe. We never see or store your card details.

Security or vendor-risk team? We share a detailed security & privacy posture under NDA. Request it →

Questions

The things people ask before they say yes.

Couldn’t we just build this ourselves with ChatGPT?
You could build the demo in a weekend, and it would work. An LLM will happily role-play a defensive direct report. The part that doesn’t survive contact with month four is the measurement: score the same conversation twice and get two different numbers, and every question worth asking — is this manager better than last quarter, is the team improving — becomes unanswerable. Parlare’s scoring is held in place by a regression suite that exists because scoring has drifted before and was caught. The long version is here: Yes, You Could Build This. Here’s What Happens in Month Four.
Does this replace our coaches, or the leadership programme we already run?
No, and it isn’t built to. Parlare is the practice layer underneath whatever you already teach — the reps between the workshop and the real conversation. If you run a leadership programme, Parlare is where people rehearse the thing that programme taught them, and where you find out whether it stuck. If you employ coaches, it gives them people who arrive having already practised, and a behavioural record to coach against instead of a recollection.
Do we need an LMS in place first?
No. Parlare isn’t an LMS and doesn’t try to be one — it hosts no courses and tracks no completions. It runs alongside whichever platform you use, or none at all. Teams with a mature LMS tend to put Parlare on top of it as the practice step; teams with nothing tend to start here, because practice is the part that changes behaviour and content is the part that is easy to buy.
Is our conversation data used to train AI models?
No. Your conversations are never used to train models. Social-insurance, card and health-card numbers are detected and blocked in the browser before a transcript is ever sent; everything stored is encrypted in transit and at rest; each organization’s data is isolated by row-level security, so a leader sees team analytics and never a colleague’s raw transcript. Production data is stored in an AWS data centre in Montreal. Security or vendor-risk teams can request the full posture document under NDA.
How quickly will we see anything?
A single session produces a scored report immediately — that part is instant. Trends are slower and we’d rather say so: a per-framework trend needs four scored sessions from the same person before Parlare will call it improving or declining. So a realistic pilot is measured in people practising over several weeks, not in a dashboard filling up on day one.
What does it take to get a team started?
An email address each. There is nothing to install — it runs in a browser on a laptop or a phone — and no integration is required to begin. The one step worth insisting on is that each person completes their profile, because their industry and role are what make the AI counterpart behave like someone they actually work with. A team walkthrough of the org dashboard and the onboarding playbook takes about twenty minutes.
Ready to start?

See Parlare in action

Start with a free 7-day trial — no credit card required. Or if you're exploring Parlare for your team, book a 30-minute demo and we'll walk through it together.

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